AdBuzz
AdBuzz
Our goal for the Ad Buzz was to create an engaging experience that would stand out amongst other blogs in the advertising industry. After some research, we found that most sites in the industry lead with copy despite their readers' short attention spans. We wanted to demonstrate the importance of strong visuals in content-heavy websites so we encouraged the use of large and simple imagery to clearly represent each editorial piece on the site. The Ad Buzz community continues to grow everyday and has become one of the most reliable industry news sources for many students in advertising.