Ethical Ocean
Concept
Ethical Ocean is an online marketplace that's transforming the awareness and consumption of ethical products and services in North America. One of the largest hurdles they faced is consumer education. We designed them a seamlessly-integrated editorial-style blog with e-commerce creating a discovery loop. This informs consumers about ethical issues facing consumption and recommends products that are related to the post.
Branding
The Ethical Ocean brand, on a fundamental level, represents a ripple in our culture. Consumers and manufacturers alike recognize the need for a fair, sustainable and balanced system of commerce. This perspective on human consumption is pivotal in allowing all of the natural world to coexist and sustain life on earth indefinitely.
We designed a logo that represents infinite balance and sustainability. The serene contours offer softness and represent the minimization of our impact on the planet.
Design
Playground's goal for Ethical Ocean was to simplify the site's communications. We created not only an easy-to-use platform for selling ethical products, but also a discovery destination for educating consumers on the importance of those products. We built a structure to highlight carefully-written editorial content encouraging discovery of new products, categories and topics within the site.
