Rate Supermarket
Rate Supermarket
Our goal was to help consumers shift through the 'minefield' of information associated with products like mortgages, insurance and GIC's in an intuitive and attractive manor. We wanted to redefine their unique brand in an online up-to-date way that translated into better conversion rates and overall effectiveness of their services. Our strategy was to identify key usability and design issues through competitive and target research and to solve them through changes in not only the appearance but also the approach itself. Through branding, information prioritization and design we were able to improve the overall services of Ratesupermarket.ca's.
